Your brand archetype is
The Caregiver
The caregiver archetype is all about serving others with unwavering generosity. These folks go out of their way to make sure everyone is taken care of, exhibiting parental instincts in their actions. They don’t settle for simple good deeds, but rather have a deep-rooted desire to make a significant impact through selfless sacrifice. Caregivers are natural leaders, taking charge to improve situations for everyone involved. With them, you can always expect a compassionate and empathetic approach.
Promise
Treat others like you wanna be treated
Brand voice
Mindful, Reflective, Empathetic
Innate Advantage
Caring, Contemplative, Compassionate
What clients feel
“I have support in this”, Grateful, Loved, Protected
Strategy
Give value to get value: do things for others.
Fear
Self-centeredness and lack of appreciation
The Caregiver Archetype overview
Caregiver brands keep it real. They face the world’s problems head-on, tugging at your heartstrings with sentimental appeals. They focus on family, community, and safety, using touching music and images to get their message across. Expect a well-organized, structured work culture. Caregiver brands treat employees better than most, going above and beyond. Customer service is a top priority, so expect workers to do whatever it takes to ensure customers are taken care of.
levels of the caregiver archetype
Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.
Level 1
The caregiver archetype is demonstrated through acts of helping and caring for loved ones.
Level 2
Focus on self-care while developing a stronger role in serving others.
Level 3
Extends their altruistic behavior to serve others for the greater good.
The Caregiver Archetype in action
if you’re looking for a career that’s all about taking care of others, then you’ll probably find the caregiver archetype in healthcare, nonprofits, or financial planning businesses. Think nurses, teachers, and housekeepers, ya know what I mean? And when it comes to the ultimate caregiver, look no further than Mother Teresa. She dedicated her life to helping the impoverished and founded a worldwide charity to care for those in need. She’s the real deal when it comes to generosity and self-sacrifice.
Example of brands that uses the Caregiver Archetype
Leverage your Archetype,
grow your biz
Want to attract more of the right peeps? Dive deeper into brand archetypes and learn how to work ’em like a pro.
When your brand become MAGNETIC
Attract and source clients that choose to work with JUST you.
Uncover your true gifts (which are different from your offering)
Gain clarity on your long-term vision and zone of genius
Master your story and your message
Create an authentic brand that magnetically attracts your ideal client
Clients start reaching out to YOU, no more chasing
Make your Brand
Irresistible
Hey there, it’s Michele. Nice to meet ya! And get ready, ’cause I’m gonna shake up the way the world sees your brand…forever.
I created InnerLight.digital to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.
How i can help
Build a brand that’s so irresistible, it’ll pull your
dream clients towards you like magnets.
01
Gain Clarity
Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.
02
Create an attractive Messaging
Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.
03
Build and Irresistible Brand
Translate the magic that happens in your 1-1 interactions into a powerful digital presence.
Let our clients do the talking, ‘
cause their success speaks for itself.
“Inner Light transformed my vision into something magical.
I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”
Katrin Krakovich
Founder of Being Interior Design Magazine
“InnerLight.digital created my online presence by directly translating the real-life magic that happens when I meet with clients in person”
David Lahav
Founder at David Lahav Vedic Meditation
“There was so much respect, such a container of truth”
Allyson Baker
Co-founder at HUH Institute
Make your Brand
Irresistible