Your brand archetype is
The Creator
Your primary goal is
To create something lasting that will stand the test of time. They’re here to innovate, push boundaries, and inspire others to express themselves creatively.
Example of brands that uses the Creator Archetype
Understanding + leveraging your Creator brand archetype
Learn how to position yourself in your client’s mind by activating the right strategy, promise and brand voice.
Promise
Something unique that’s never existed before now
What clients feel
Inspired and creatively empowered to build
Brand voice
Visionary, artistic, and boldly imaginative
Strategy
Innovate constantly and push creative boundaries
Innate advantage
Sees possibilities others can’t even imagine
Fear
Creating something mediocre or completely derivative
Promise
Something unique that’s never existed before now
Brand voice
Visionary, artistic, and boldly imaginative
Innate advantage
Sees possibilities others can’t even imagine
What clients feel
Inspired and creatively empowered to build
Strategy
Innovate constantly and push creative boundaries
Fear
Creating something mediocre or completely derivative
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Learn how to leverage your archetype to 10x your brand
Apply your archetype to your biz and see your conversion skyrock
Watch the video to understand how to leverage your archetype
Book a 15-min free call with me to walk you through your archetype and learn how to 10x your biz
Learn how Archetype can
10x your Biz
The Creator Archetype overview
The Creator has a powerful vision and deep desire to build something that lasts. They’re true innovators who don’t follow the herd – they blaze their own trail and leave their mark. They inspire others to think creatively through the amazing products and experiences they create.
Levels of the creator archetype
Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.
Level 1
Makes basic creative content and follows trends. Focuses on pretty designs without much innovation.
Level 2
Creates genuinely original work that inspires others. Develops unique approaches and fresh perspectives.
Level 3
Becomes the ultimate visionary. Creates entirely new categories and influences entire creative movements.
The Creator Archetype in action
Creator brands are the “visionaries.” These brands build something completely new and inspire others to express their own creativity. Apple, LEGO, Adobe, Etsy, and Pixar are all examples of Creator brands that position themselves as the force behind innovation in a world full of copy-cats and boring sameness.
Any company that values originality, empowers creativity, or helps people build something unique can identify as a Creator. Examples include design software companies, art supply brands, maker platforms, creative agencies, DIY brands, and companies serving artists and innovators.
Creator brands use bold, imaginative marketing materials that showcase their creative vision. They lean toward inspiring, artistic color palettes – vibrant purples, electric greens, sunset oranges, or unexpected combinations that feel fresh and original. Everything looks intentionally different because following trends kills creativity.
Creator brands never settle for “good enough” or copy what others are doing. Instead, they focus on innovation, self-expression, and sometimes exclusive access to cutting-edge tools. Their message is clear: the world needs your unique vision, and we’ll give you everything you need to bring it to life.
Attract and source clients that choose to work with JUST you.
Uncover your true gifts (which are different from your offering)
Gain clarity on your long-term vision and zone of genius
Master your story and your message
Create an authentic brand that magnetically attracts your ideal client
Clients start reaching out to YOU, no more chasing
Make your Brand Irresistible
Dive deeper into how your business can attract more of the right humans by leveraging brand archetypes.
Nice meeting you, I’m Michele and I’m gonna change forever the way the world look at your brand
I created InnerLight.digital to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.
How i can help
Build an irresistible brand that magnetically attracts your dream clients
01
Gain Clarity
Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.
02
Create an attractive Messaging
Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.
03
Build and Irresistible Brand
Translate the magic that happens in your 1-1 interactions into a powerful digital presence.
Word to our clients
“Inner Light transformed my vision into something magical.
I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”
Katrin Krakovich
Founder of Being Interior Design Magazine
“InnerLight.digital created my online presence by directly translating the real-life magic that happens when I meet with clients in person”
David Lahav
Founder at David Lahav Vedic Meditation
“There was so much respect, such a container of truth”
Allyson Baker
Co-founder at HUH Institute
Make your Brand Irresistible
Embody your true nature to unleash your full Brand Potential