Your brand archetype is
The Hero
Your primary goal is
To do the right thing and crush problems that matter. They won’t stop until they get results and inspire others to push for mastery too.
Example of brands that uses the Hero Archetype
Understanding + leveraging your Hero brand archetype
Learn how to position yourself in your client’s mind by activating the right strategy, promise and brand voice.
Promise
You’ll achieve what you thought was impossible
What clients feel
Empowered and ready to conquer anything
Brand voice
Confident, determined, and fiercely motivating
Strategy
Push limits and prove what’s really possible
Innate advantage
Never gives up when others would quit easily
Fear
Failing when people are counting on them most
Promise
You’ll achieve what you thought was impossible
Brand voice
Confident, determined, and fiercely motivating
Innate advantage
Never gives up when others would quit easily
What clients feel
Empowered and ready to conquer anything
Strategy
Push limits and prove what’s really possible
Fear
Failing when people are counting on them most
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Learn how to leverage your archetype to 10x your brand
Apply your archetype to your biz and see your conversion skyrock
Watch the video to understand how to leverage your archetype
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Learn how Archetype can
10x your Biz
The Hero Archetype overview
Heroes are all about proving themselves and leaving a lasting impact, no matter what. They fear failure and showing weakness and are often found in leadership roles, such as athletes and military personnel. Hero brands promote themselves as superior, using powerful images and bold colors. They’re motivated to beat the competition and can become aggressive or arrogant if they’re not on top. In short, to be a true Hero, you gotta show what you’re made of and take risks. Let’s go make our mark.
Levels of the Hero archetype
Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.
Level 1
Talks about overcoming challenges and basic motivation. Focuses on personal achievement and effort.
Level 2
Inspires real transformation and helps others achieve mastery. Creates proven systems for success.
Level 3
Becomes the ultimate champion. Leads movements that change lives and inspires entire generations.
The Hero Archetype in action
Hero brands are the “champions.” These brands inspire action and help people achieve what they thought was impossible. Nike, Under Armour, CrossFit, Military branches, and FedEx are all examples of Hero brands that position themselves as the force that helps you conquer challenges in a world full of obstacles and excuses.
Any company that helps people overcome difficulties, achieve mastery, or push their limits can identify as a Hero. Examples include fitness brands, sports companies, coaching services, training programs, performance gear, and brands serving competitive industries.
Hero brands use bold, powerful marketing materials that scream determination and victory. They lean toward strong, energetic color palettes – bold reds, deep blacks, metallic silvers, or high-contrast combinations that suggest strength and achievement. Everything looks intentionally intense because mediocrity is the enemy.
Hero brands never accept “good enough” or make excuses for poor performance. Instead, they focus on results, transformation, and sometimes exclusive access to elite-level training. Their message is clear: champions aren’t born, they’re made, and we’ll help you become one.
Attract and source clients that choose to work with JUST you.
Uncover your true gifts (which are different from your offering)
Gain clarity on your long-term vision and zone of genius
Master your story and your message
Create an authentic brand that magnetically attracts your ideal client
Clients start reaching out to YOU, no more chasing
Make your Brand Irresistible
Dive deeper into how your business can attract more of the right humans by leveraging brand archetypes.
Nice meeting you, I’m Michele and I’m gonna change forever the way the world look at your brand
I created InnerLight.digital to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.
How i can help
Build an irresistible brand that magnetically attracts your dream clients
01
Gain Clarity
Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.
02
Create an attractive Messaging
Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.
03
Build and Irresistible Brand
Translate the magic that happens in your 1-1 interactions into a powerful digital presence.
Word to our clients
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I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”
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Founder at David Lahav Vedic Meditation
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Allyson Baker
Co-founder at HUH Institute
Make your Brand Irresistible
Embody your true nature to unleash your full Brand Potential