Your brand archetype is
The Hero
You are all about doing the right thing, making a difference, and crushing problems left and right. you know what you want, and won’t stop until you get it. you inspire us all to push ourselves and strive for mastery, no matter how tough the road ahead may be. When it comes to success, The Hero knows it comes from hard work and effort – no shortcuts here. These guys are proud of what they do and they damn well should be. They see their work as important and empowering, and it shows.
Promise
When you’ve got the will, you’ll always find the way
Brand voice
Motivational, self-disciplined, direct
Innate Advantage
Competence, courage, energy, determination
What clients feel
Empowered & determined, inspired by challenges, taking massive action to succeed.
Strategy
Get it done right
Fear
Reach expertise
The Hero Archetype overview
Heroes are all about proving themselves and leaving a lasting impact, no matter what. They fear failure and showing weakness and are often found in leadership roles, such as athletes and military personnel. Hero brands promote themselves as superior, using powerful images and bold colors. They’re motivated to beat the competition and can become aggressive or arrogant if they’re not on top. In short, to be a true Hero, you gotta show what you’re made of and take risks. Let’s go make our mark.
levels of the Hero archetype
Heroes are all about proving themselves and leaving a lasting impact, no matter what. They fear failure and showing weakness and are often found in leadership roles, such as athletes and military personnel. Hero brands promote themselves as superior, using powerful images and bold colors. They’re motivated to beat the competition and can become aggressive or arrogant if they’re not on top. In short, to be a true Hero, you gotta show what you’re made of and take risks. Let’s go make our mark.
Level 1
Heroes seek challenges & achieve greatness.
Level 2
Heroes save & serve others, with a strong sense of duty.
Level 3
Heroes make big sacrifices for the greater good, serving as humanitarians.
The Hero Archetype in action
The hero brand archetype is all about pushing the limits and inspiring customers to achieve greatness no matter what it takes. These brands use bold images and powerful messaging to challenge and motivate their audience. They want you to be a hero, just like them. The culture within a hero brand is all about being the best, and they encourage their employees to outperform their competition. It’s a highly productive environment, but it can also lead to burnout if not managed properly. The hero brand communicates superiority through their marketing efforts, using strong colors and heroic actions to convey their message, and Nike’s “Just Do It” slogan is a prime example of this.
Example of brands that uses the Hero Archetype
Leverage your Archetype,
grow your biz
Want to attract more of the right peeps? Dive deeper into brand archetypes and learn how to work ’em like a pro.
When your brand become MAGNETIC
Attract and source clients that choose to work with JUST you.
Uncover your true gifts (which are different from your offering)
Gain clarity on your long-term vision and zone of genius
Master your story and your message
Create an authentic brand that magnetically attracts your ideal client
Clients start reaching out to YOU, no more chasing
Make your Brand
Irresistible
Hey there, it’s Michele. Nice to meet ya! And get ready, ’cause I’m gonna shake up the way the world sees your brand…forever.
I created InnerLight.digital to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.
How i can help
Build a brand that’s so irresistible, it’ll pull your
dream clients towards you like magnets.
01
Gain Clarity
Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.
02
Create an attractive Messaging
Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.
03
Build and Irresistible Brand
Translate the magic that happens in your 1-1 interactions into a powerful digital presence.
Let our clients do the talking, ‘
cause their success speaks for itself.
“Inner Light transformed my vision into something magical.
I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”
Katrin Krakovich
Founder of Being Interior Design Magazine
“InnerLight.digital created my online presence by directly translating the real-life magic that happens when I meet with clients in person”
David Lahav
Founder at David Lahav Vedic Meditation
“There was so much respect, such a container of truth”
Allyson Baker
Co-founder at HUH Institute
Make your Brand
Irresistible