Your brand archetype is
The Innocent
Your primary goal is
To keep things simple and help people see the good in everything. They believe the world doesn’t have to be complicated and want to bring out the best in others.
Example of brands that uses the Innocent Archetype
Understanding + leveraging your Innocent brand archetype
Learn how to position yourself in your client’s mind by activating the right strategy, promise and brand voice.
Promise
Simple solutions that just make sense and work
What clients feel
Safe, understood, and genuinely cared for
Brand voice
Honest, warm, and refreshingly straightforward
Strategy
Keep it simple and focus on what really matters
Innate advantage
Makes complex things feel easy and natural
Fear
Doing something wrong or letting people down badly
Promise
Simple solutions that just make sense and work
Brand voice
Honest, warm, and refreshingly straightforward
Innate advantage
Makes complex things feel easy and natural
What clients feel
Safe, understood, and genuinely cared for
Strategy
Keep it simple and focus on what really matters
Fear
Doing something wrong or letting people down badly
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Learn how to leverage your archetype to 10x your brand
Apply your archetype to your biz and see your conversion skyrock
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The Innocent Archetype overview
If you’re all about keeping things simple, spreading good vibes, and finding joy, then the innocent archetype is your jam. This type of person always tries to do the right thing, and they strive to keep the peace and maintain a sense of harmony in their lives. Think of the local shop owner who’s always promoting community businesses and donating time to animal shelters. They’re reliable, honest, and never cause a fuss. At the end of the day, the innocent’s main objective is to be happy, plain and simple.
Levels of the innocent archetype
Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.
Level 1
Shares basic positivity and simple advice. Focuses on being nice and keeping things uncomplicated.
Level 2
Creates genuine trust through consistent authenticity. Simplifies complex problems with wisdom.
Level 3
Becomes the ultimate trusted guide. Inspires movements based on pure truth and authentic goodness.
The Innocent Archetype in action
Innocent brands are the “trusted friends.” These brands simplify life and help people feel safe in a complicated world. Dove, Whole Foods, TOMS, Patagonia, and Johnson & Johnson are all examples of Innocent brands that position themselves as honest, wholesome alternatives in industries full of confusing choices and empty promises.
Any company that values simplicity, authenticity, or making the world a better place can identify as an Innocent. Examples include organic food brands, non-profits, family businesses, wellness companies, children’s products, and brands with strong ethical missions.
Innocent brands use clean, simple marketing materials that feel genuine and unpretentious. They lean toward soft, natural color palettes – whites, light blues, gentle greens, or earth tones that suggest purity and honesty. Everything looks intentionally unpolished because trying too hard kills the authentic vibe.
Innocent brands never overcomplicate their message or use manipulative tactics. Instead, they focus on straightforward benefits, honest storytelling, and sometimes vulnerable admissions about their imperfections. Their message is clear: we’re real people making real products that actually help, and that’s enough.
Attract and source clients that choose to work with JUST you.
Uncover your true gifts (which are different from your offering)
Gain clarity on your long-term vision and zone of genius
Master your story and your message
Create an authentic brand that magnetically attracts your ideal client
Clients start reaching out to YOU, no more chasing
Make your Brand Irresistible
Dive deeper into how your business can attract more of the right humans by leveraging brand archetypes.
Nice meeting you, I’m Michele and I’m gonna change forever the way the world look at your brand
I created InnerLight.digital to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.
How i can help
Build an irresistible brand that magnetically attracts your dream clients
01
Gain Clarity
Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.
02
Create an attractive Messaging
Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.
03
Build and Irresistible Brand
Translate the magic that happens in your 1-1 interactions into a powerful digital presence.
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