Your brand archetype is
The Entertainer
Your primary goal is
To bring joy and help people see life from a completely different angle. They’re here to lighten the mood and shake things up when life gets too serious.
Example of brands that uses the Entertainer Archetype
Understanding + leveraging your Entertainer brand archetype
Learn how to position yourself in your client’s mind by activating the right strategy, promise and brand voice.
Promise
Joy and a fresh perspective on everything
What clients feel
Lighter and excited about possibilities
Brand voice
Playful, witty, and refreshingly different
Strategy
Use humor to shake up conventional thinking
Innate advantage
Makes serious stuff fun and approachable
Fear
Being ignored or taken too seriously always
Promise
Joy and a fresh perspective on everything
Brand voice
Playful, witty, and refreshingly different
Innate advantage
Makes serious stuff fun and approachable
What clients feel
Lighter and excited about possibilities
Strategy
Use humor to shake up conventional thinking
Fear
Being ignored or taken too seriously always
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Learn how to leverage your archetype to 10x your brand
Apply your archetype to your biz and see your conversion skyrock
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Learn how Archetype can
10x your Biz
The Entertainer Archetype overview
The Entertainer sees life differently and isn’t afraid to shake things up. They use humor and wit to make serious points, helping people lighten up when things get too heavy. More than just comedians, they’re innovative thinkers who reframe concepts and bend rules to prove their point.
Levels of the Entertainer archetype
Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.
Level 1
Makes basic jokes and tries to be funny. Focuses on getting laughs without much depth or purpose.
Level 2
Uses humor to make serious points. Helps people see things differently through clever entertainment.
Level 3
Becomes the ultimate game-changer. Uses wit and innovation to transform entire industries and mindsets.
The Entertainer Archetype in action
Entertainer brands are the “game-changers.” These brands use humor and wit to shake up boring industries and help people see things differently. Old Spice, Dollar Shave Club, Wendy’s, Netflix, and Ben & Jerry’s are all examples of Entertainer brands that position themselves as the fun alternative in a world full of stuffy, serious competitors.
Any company that uses humor to make a point, disrupts through playfulness, or makes serious topics approachable can identify as an Entertainer. Examples include innovative startups, social media brands, entertainment companies, quirky service providers, and brands targeting younger audiences.
Entertainer brands use bold, playful marketing materials that grab attention and make people smile. They lean toward bright, energetic color palettes – vibrant oranges, electric blues, hot pinks, or unexpected combinations that feel fun and spontaneous. Everything looks intentionally irreverent because boring is the enemy.
Entertainer brands never take themselves too seriously or follow industry conventions. Instead, they focus on wit, surprise, and sometimes controlled chaos that makes people pay attention. Their message is clear: life’s too short for boring brands, and we’re here to shake things up.
Attract and source clients that choose to work with JUST you.
Uncover your true gifts (which are different from your offering)
Gain clarity on your long-term vision and zone of genius
Master your story and your message
Create an authentic brand that magnetically attracts your ideal client
Clients start reaching out to YOU, no more chasing
Make your Brand Irresistible
Dive deeper into how your business can attract more of the right humans by leveraging brand archetypes.
Nice meeting you, I’m Michele and I’m gonna change forever the way the world look at your brand
I created InnerLight.digital to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.
How i can help
Build an irresistible brand that magnetically attracts your dream clients
01
Gain Clarity
Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.
02
Create an attractive Messaging
Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.
03
Build and Irresistible Brand
Translate the magic that happens in your 1-1 interactions into a powerful digital presence.
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Make your Brand Irresistible
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