Your brand archetype is
The Magician
Your primary goal is
To transform lives and help people discover what’s really possible. They use their knowledge to create breakthrough experiences that change everything.
Example of brands that uses the Rebel Archetype
Understanding + leveraging your Magician brand archetype
Learn how to position yourself in your client’s mind by activating the right strategy, promise and brand voice.
Promise
Transformation that makes the impossible possible
What clients feel
Like anything is possible and within reach
Brand voice
Visionary, inspiring, and mysteriously confident
Strategy
Create breakthrough experiences that shift reality
Innate advantage
Sees potential others can’t even imagine yet
Fear
Their vision failing or misleading people badly
Promise
Transformation that makes the impossible possible
Brand voice
Visionary, inspiring, and mysteriously confident
Innate advantage
Sees potential others can’t even imagine yet
What clients feel
Like anything is possible and within reach
Strategy
Create breakthrough experiences that shift reality
Fear
Their vision failing or misleading people badly
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Learn how to leverage your archetype to 10x your brand
Apply your archetype to your biz and see your conversion skyrock
Watch the video to understand how to leverage your archetype
Book a 15-min free call with me to walk you through your archetype and learn how to 10x your biz
Learn how Archetype can
10x your Biz
The Magician Archetype overview
When it comes to the Magician brand archetype, you’re dealing with a visionary who’s all about creating new and exciting experiences that’ll blow your mind. They want to take you on a mystical journey, show you things you’ve never seen before, and make your wildest dreams come true. Magicians are all about knowledge, but they don’t share it with just anyone. Instead, they use it to bring their vision to life and create magical moments that’ll stick with you forever.
Levels of the Magician archetype
Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.
Level 1
Promises quick fixes and simple transformations. Focuses on surface-level changes and basic solutions.
Level 2
Creates real breakthrough experiences. Helps people transform in ways they didn’t think were possible.
Level 3
Becomes the ultimate transformation catalyst. Shifts entire paradigms and creates lasting change movements.
The Magician Archetype in action
Magician brands are the “transformers.” These brands promise breakthrough experiences and guide people toward what they thought was impossible. Tony Robbins, Tesla, Apple, Disney, and Red Bull are all examples of Magician brands that position themselves as catalysts for profound change in a world full of limitations.
Any company that creates transformation, breaks through barriers, or helps people access their hidden potential can identify as a Magician. Examples include personal development coaches, innovative tech companies, breakthrough wellness brands, visionary entertainment companies, and spiritual/consciousness brands.
Magician brands use captivating, mystical marketing materials that feel almost otherworldly. They lean toward rich, deep color palettes – purples, golds, deep blues, or cosmic colors that suggest transformation and possibility. Everything feels intentionally magical because ordinary is the opposite of transformation.
Magician brands never settle for incremental change or boring solutions. Instead, they focus on breakthrough results, paradigm shifts, and sometimes exclusive access to “secret” knowledge. Their message is clear: the transformation you’ve been dreaming of is not only possible, but inevitable when you work with us.
Attract and source clients that choose to work with JUST you.
Uncover your true gifts (which are different from your offering)
Gain clarity on your long-term vision and zone of genius
Master your story and your message
Create an authentic brand that magnetically attracts your ideal client
Clients start reaching out to YOU, no more chasing
Make your Brand Irresistible
Dive deeper into how your business can attract more of the right humans by leveraging brand archetypes.
Nice meeting you, I’m Michele and I’m gonna change forever the way the world look at your brand
I created InnerLight.digital to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.
How i can help
Build an irresistible brand that magnetically attracts your dream clients
01
Gain Clarity
Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.
02
Create an attractive Messaging
Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.
03
Build and Irresistible Brand
Translate the magic that happens in your 1-1 interactions into a powerful digital presence.
Word to our clients
“Inner Light transformed my vision into something magical.
I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”
Katrin Krakovich
Founder of Being Interior Design Magazine
“InnerLight.digital created my online presence by directly translating the real-life magic that happens when I meet with clients in person”
David Lahav
Founder at David Lahav Vedic Meditation
“There was so much respect, such a container of truth”
Allyson Baker
Co-founder at HUH Institute
Make your Brand Irresistible
Embody your true nature to unleash your full Brand Potential