Your brand archetype is
The Rebel
Your primary goal is
To shake things up and challenge what everyone else accepts as normal. They’re here to disrupt the status quo and inspire real change.
Example of brands that uses the Rebel Archetype
Understanding + leveraging your Rebel brand archetype
Learn how to position yourself in your client’s mind by activating the right strategy, promise and brand voice.
Promise
To disrupt and revolutionize what’s not functioning
What clients feel
Permission to break free and be different
Brand voice
Bold, unapologetic, and refreshingly direct
Strategy
Challenge norms and create revolutionary change
Innate advantage
Sees what’s broken and isn’t afraid to say it
Fear
Being silenced or forced to conform completely
Promise
To disrupt and revolutionize what’s not functioning.
Brand voice
Bold, unapologetic, and refreshingly direct
Innate advantage
Sees what’s broken and isn’t afraid to say it
What clients feel
Permission to break free and be different
Strategy
Challenge norms and create revolutionary change
Fear
Being silenced or forced to conform completely
Free Gift
Free Gift
Free Gift
Free Gift
Free Gift
Free Gift
Free Gift
Free Gift
Learn how to leverage your archetype to 10x your brand
Apply your archetype to your biz and see your conversion skyrock
Watch the video to understand how to leverage your archetype
Book a 15-min free call with me to walk you through your archetype and learn how to 10x your biz
Learn how Archetype can
10x your Biz
The Rebel Archetype overview
The Rebel brand archetype is all about developing radical ideas and products. They’re the revolutionaries who shake things up and bring inspirational changes. The Rebel’s greatest fear is powerlessness and they strive to expose what isn’t working in the world and overturn it.
They’re action-orientated, brave, and adaptable, positioning themselves as an alternative to the mainstream. Successful Rebel brands have a cult-like following of people who’ve lost faith in traditional choices and are attracted to Rebel’s energy. However, Rebels need to be careful not to come across as too reckless.
Levels of the Rebel archetype
Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.
Level 1
Complains about what’s wrong and rebels against obvious problems. Focuses on what they’re against.
Level 2
Challenges systems and inspires others to question the status quo. Creates alternative solutions.
Level 3
Becomes the revolutionary leader. Transforms entire industries and creates lasting social change.
The Rebel Archetype in action
Rebel brands are the “disruptors.” These brands challenge the norm and empower people to break free from systems that don’t serve them. Tesla, Harley-Davidson, Virgin, Ben & Jerry’s, and Patagonia are all examples of Rebel brands that position themselves as forces for change in industries full of boring conformity.
Any company that questions established rules, fights for underdogs, or creates alternatives to mainstream solutions can identify as a Rebel. Examples include startups disrupting traditional industries, activist brands, alternative lifestyle companies, and brands that serve overlooked communities.
Rebel brands use bold, provocative marketing materials that grab attention and make people uncomfortable. They lean toward striking color palettes – bright reds, blacks, electric colors, or unexpected combinations that break design rules. Everything feels intentionally different because blending in is the enemy.
Rebel brands never play it safe or try to please everyone. Instead, they focus on calling out what’s broken, inspiring action, and sometimes being deliberately polarizing. Their message is clear: the old way isn’t working, and we’re here to change it.
Attract and source clients that choose to work with JUST you.
Uncover your true gifts (which are different from your offering)
Gain clarity on your long-term vision and zone of genius
Master your story and your message
Create an authentic brand that magnetically attracts your ideal client
Clients start reaching out to YOU, no more chasing
Make your Brand Irresistible
Dive deeper into how your business can attract more of the right humans by leveraging brand archetypes.
Nice meeting you, I’m Michele and I’m gonna change forever the way the world look at your brand
I created InnerLight.digital to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.
How i can help
Build an irresistible brand that magnetically attracts your dream clients
01
Gain Clarity
Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.
02
Create an attractive Messaging
Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.
03
Build and Irresistible Brand
Translate the magic that happens in your 1-1 interactions into a powerful digital presence.
Word to our clients
“Inner Light transformed my vision into something magical.
I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”
Katrin Krakovich
Founder of Being Interior Design Magazine
“InnerLight.digital created my online presence by directly translating the real-life magic that happens when I meet with clients in person”
David Lahav
Founder at David Lahav Vedic Meditation
“There was so much respect, such a container of truth”
Allyson Baker
Co-founder at HUH Institute
Make your Brand Irresistible
Embody your true nature to unleash your full Brand Potential