Personal Branding for Coaches Ready for Bigger Stages
Create a digital presence as real as you are. Start attracting stages, podcast invites, and clients without performing or hustling.






This is for purpose-driven coaches who want to
- Attract clients who are ready to invest and do the deep work with you
- Get real ROI from your marketing instead of throwing money at content that doesn’t convert
- Charge premium rates that actually reflect your expertise and the transformation you create
- Land speaking opportunities and partnerships that position you as the go-to authority
- Show up authentically without following trends or pretending to be someone you’re not
Is it you? We need to talk
Here’s the reality of having a Magnetic Personal Brand

01
Speaking opportunities come to you
Established branding for coaches means you get invited to stages and podcasts without pitching. Event organizers reach out to recognized authorities. That’s the power of authentic personal branding for coaches – visibility without constant outreach.
03
50% higher conversion rates on discovery calls
When your story and visuals are aligned through powerful brand messaging strategy, your audience connects instantly. More prospects convert because they already trust you before the call even starts.
02
11x better return on Ads spend
Branded coaches see 11x higher returns on advertising compared to unbranded competitors. Same budget, exponentially better results. When your brand messaging is clear and consistent, every ad hits harder.
04
Client retention increases 30–50%
When clients connect with your brand, they stay longer and refer more. Client lifetime value jumps significantly with zero extra effort.
01
Speaking opportunities come to you
Established branding for coaches means you get invited to stages and podcasts without pitching. Event organizers reach out to recognized authorities. That’s the power of authentic personal branding for coaches – visibility without constant outreach.
02
11x better return on Ads spend
Branded coaches see 11x higher returns on advertising compared to unbranded competitors. Same budget, exponentially better results. When your brand messaging is clear and consistent, every ad hits harder.

03
50% higher conversion rates on discovery calls
When your story and visuals are aligned through powerful brand messaging strategy, your audience connects instantly. More prospects convert because they already trust you before the call even starts.
04
Client retention increases 30–50%
When clients connect with your brand, they stay longer and refer more. Client lifetime value jumps significantly with zero extra effort.
Words to the people behind the Brands
“Michele is a total rockstar! He made the whole branding thing feel effortless. From the photoshoot to the live website, he nailed it all!
His approach is so genuine and full of heart. Big thumbs up!”

Emily McCarthy
Founder of Meditate with Emily

“I avoided rebranding for two years because I thought it would consume all my time and energy.
Michele made it effortless. Minimal involvement from me, maximum results. The brand looks amazing, and I barely had to lift a finger. Should’ve called him years ago.”

Rob Zampino
Founder of RZ Coaching

“Michele’s branding transformed our franchise growth.
The new website converted so much better that we’re now attracting twice as many qualified franchisees. People see the brand and immediately want in. Best investment we made this year.”

Neel Parekh
Founder of MaidThis Franchise
“If you’re an entrepreneur who wants to express your mission with clarity, confidence, and high energy, I can wholeheartedly recommend working with Michele.
I absolutely loved every single session we had together. His energy, presence, and the genuine time and attention he gave me made the whole experience feel inspiring and uplifting”.

Nathalie Van Den Berg
Trauma and Mindset Coach
“Inner Light transformed my vision into something magical.
I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”

Katrin Krakovich
Founder of Being Design Magazine

“Michele’s branding gave me something I didn’t expect, confidence. When I introduce myself to new clients now, they already see me as the authority.
No more explaining, no more convincing. They’re ready to work with me from the first conversation.”

David Lahav
Entrepreneur and Meditation teacher


I’m Michele and I created InnerLight.digital to support ambitious, impact-driven founders and turn their unique journeys into memorable brands.
Michele
Founder of InnerLight Digital

Check out some of the most recent Magnetic Brands
My 3-Step Branding Process for Coaches
Step 01
A message that sells
We find what makes you unique and turn it into a message that actually resonate. This is what makes premium clients pick you, and what gets you on stages.
What’s the shift: selling becomes easier because your message does half the work.
Step 02
Presence that converts
We shape the narrative that positions you as the go-to expert. The right story attracts speaking opportunities, podcast invitations, and clients who see you as the authority, not just another option.
What’s the shift: you become the obvious choice. prospects arrive pre-sold.
Step 03
System that books calls
We build your entire client attraction engine: lead magnet, funnel, emails, ads. all done for you.
What’s the shift: qualified buyers booking sales calls directly to your calendar. You stop chasing and start choosing who you work with.
Choose your path to a Magnetic Personal Brand
Magnetic Foundation

Perfect if you’re ready to stop blending in and start attracting premium clients who are fully aligned.
What’s included:
- Get crystal clear on your unique positioning and ideal client
- A magnetic message that stops scrolling and starts conversations
- A visual brand identity that communicates authority instantly
€ 3,600
Authority Builder

Perfect to position yourself as the go-to expert and attract speaking opportunities while scaling to 6-figures.
What’s included:
- Everything in Magnetic Foundation
- Design you an irresistible offer that premium clients actually want
- A premium website that immediately position you as an authority and convert visitors into paying clients.
€ 7,800
Magnetic Acquisition System

Perfect if you are serious to scale your business past the 6-figures.
What’s included:
- Everything in Authority Builder
- Launch with a complete marketing system that fill your calendar.
- Funnel creation, Lead Magnet design, email, sequence, ads campaign.
guaranteeD (or we work for free)
€14,400
Want to see all the way we can help you scale your biz?

Brand Messaging Strategy
Make ideal clients immediately see how you can help them succeed with clear and consistent brand messaging.

Website Design Services
A high-converting website that turns visitors into paying clients.

Content Marketing Services
Attract and convert ideal clients with valuable, strategic content.

Marketing Consulting Services
Get expert guidance to grow your business and maximize your ROI.

Content Marketing Services
Attract and convert ideal clients with valuable, strategic content.

Marketing Consulting Services
Make ideal clients immediately see how you can help the Marketing Consulting Services succeed.

Brand Positioning Strategy
Be seen as an authority in your field and charge premium prices.

Conversion Rate Optimization (CRO)
Turn more visitors into customers without spending more on ads.

SEO Services
Get found by customers actively searching for what you offer.

Logo Design Services
A distinctive logo that makes your brand instantly recognizable.

Video Marketing Services
Engage your audience and boost conversions with compelling videos.

Social Media Strategy
Build a loyal audience and attract clients with strategic content.

Marketing Automation Services
Nurture leads and convert customers on autopilot while you scale.

Email Marketing Services
Turn subscribers into loyal customers with emails that convert.

Business Coaching Services
Get personalized guidance to overcome obstacles and scale faster.

PPC Management Services
Get qualified leads fast with ads that target the right people.
Still not sure what a Magnetic Personal Brand can do for you?
I need clients NOW, not months from now after branding
We get it. But here’s what actually happens without a clear brand: you attract the wrong clients, waste time on discovery calls that don’t convert, and compete on price because nothing differentiates you. Our process takes 90 days, but clients start seeing results within weeks – clearer positioning leads to better conversations immediately. Plus, our guarantee means we work until you get results. The real question: how many more months will you spend spinning your wheels with inconsistent income?
Branding is only for established coaches making 6-figures
I don’t have time – it will take months and drain my energy
This is exactly why we handle everything. You show up for strategy sessions where we extract what makes you unique. We do the rest – messaging, design, website build, content strategy. Most coaches are surprised how effortless the process is with minimal involvement from them. The result looks amazing and you barely had to lift a finger. The real time drain? Spending years trying to attract premium clients without a brand that positions you properly.
It’s too expensive – I can’t afford $5k-10k+ for branding
I haven’t validated my niche yet – what if I build the wrong brand?
This is exactly why our first phase is clarity and positioning. We help you nail down who you serve and what makes you different BEFORE we design anything. Most coaches think they need clients first to figure this out but they’re backwards. Clear positioning attracts the right clients faster. And if your focus evolves? We build brands that support growth, not restrict it. The coaches who wait to “figure it out” waste years attracting wrong-fit clients because their message is confused.
What if I look too fancy/expensive and scare people away?
Premium branding doesn’t scare away clients it filters them. The people who think you’re “too expensive” based on professional brand presence weren’t your clients anyway. They’re shopping on price, not transformation. Personal brand photography for coaches and polished presence attract clients who value expertise and are ready to invest. Would you rather attract 100 tire-kickers or 10 premium clients ready to pay what you’re worth? Your brand should repel the wrong people as much as it attracts the right ones.
I can just use LinkedIn/Instagram for now
Sure, you CAN. But here’s what happens: someone finds your content, likes it, clicks your profile to learn more… and there’s nothing compelling them to book a call. No clear offer, no credibility markers, no professional presence. They move on to a coach with a real website for coaches. Social media gets attention. Your website and brand convert that attention into paying clients. Without both, you’re leaving money on the table every single day.
I should get clients first, THEN invest in branding
This sounds logical but it’s backwards. Here’s why: without clear branding for coaches, you attract whoever will say yes, often the wrong clients at low prices. Then you’re stuck trying to rebrand while managing a business built on shaky foundation. The coaches who invest in positioning FIRST attract better clients from day one, charge premium rates immediately, and build sustainable businesses. You don’t earn the right to professional branding, you use it to build the business you actually want.
Templates are good enough – why spend on custom?
Templates make you look like every other coach using the same template. When premium clients are deciding between you and someone else, they’re looking at your entire presence. Professional messaging for coaches, custom brand identity, and strategic website design signal you’re established and expert not someone who just started last month. Templates work if you want to blend in. Custom branding works if you want to stand out, command premium rates, and be seen as the authority. Which business do you actually want to build?













