Let’s make you an Irresistible Personal Brand

The short answer is YES. The positive impact you want to make in the world is too important to be ignored.

Stepping into your full power is scary, I know it very well.  But your vision is too meaningful to keep playing safe and small.

I was exactly where you stand now, having the same fears and self-doubts. This is why I decided to create Inner Light, as a way to give transformational leaders a powerful digital voice.

My mission is to turn your unique journey into an authentic personal brand that resonates with your ideal clients and attracts them magnetically.

 

There are a number of things you should look at when choosing to work with a branding expert (or any high-specialized professional) and I will get to them in a second.

However, the absolute NUMBER ONE thing you should look at is how compatible your long-term visions are.  

For purpose-driven entrepreneurs like ourselves, the way is as important as the destination. Would you ever work with someone with a shaky work ethic or someone ready to pass over people’s feelings to get what they want? I didn’t think so.

Once you established your visions are aligned, here are other things to consider:

• Look at their success stories and what they did for previous clients. This is going to give you an idea of what you can expect.
• Read testimonials of past clients and see which words are they using to describe the collaboration. Is this something you would like to experience during the branding process?
• Have a look at their “about us” page to find the WHY behind the creation of the branding agency. Does it resonate with your personal vision?
• Look at their social profiles. Here is where brands are more “relaxed” and offer you a sneak peek into their lives. Pay special attention to HOW people interact with their content. Are they showing genuine affection and admiration?
• Book an intro call and get to meet someone from the team face to face (for small agencies will be the owner themselves). This will give you a taste of how is their communication, you can ask questions and see how comfortable you feel working with them.

Remember, finding the right branding expert means adding an invaluable ally in your corner. Someone fully devoted to you and your success. Choose it wisely.

Having widespread access to ordinary services is an undeniable advantage. For highly-specialized services, however, the chances of finding a well-known professional in your neighborhood are pretty slim.

You could decide to settle in for less and choose a branding expert nearby, but this is not your only options.

The important question should be “Is this branding agency the perfect fit for my needs?”

If the answer is YES, distance is not going to be an issue.

I serve hearth-centered leaders in virtually every timezone, from US and Mexico to Europe and Australia. They choose to work with me because of my work ethic and because our visions are completely aligned.

This is much more valuable to them than knowing that my office is in their neighborhood. On top of that I work between Boulder (Colorado) and Ubud (Bali) and this gives me the opportunity to meet in person most of my clients during my frequent trips.

At Inner light, we do things a bit differently compared to other personal branding

agencies.

Most of our focus is in fact on the journey and not just on the destination (which is going to be exceptional nevertheless).

Let me explain.

Our mission is to create a digital presence that matches the magic and inspiration that you have in your 1-1 interactions. Not a cookie-cutter approach.

It’s more like a journey of self-discovery where your brand and messaging “emerges” as a result of your deep work. Here I explain in detail the full process.

As result of this process, you can expect an authentic message that deeply resonates with your ideal clients and a personal brand and a website that fully represent YOU and magnetically attract your ideal clients.