Transform your story into a Powerful Brand with Expert Branding for Coaches
Show up as the authority you are and make a bigger impact in the world.
Stand Out with Branding that Elevates Your Message
Capture the magic of your 1-1 “offline” interactions and turn them into a powerful digital presence.
Why is personal branding for coaches essential today?
- Attract clients who are actually looking for YOU and have the right budget.
- Develop a story your audience can relate to at a deeper level
- Save time and money by creating an irresistible messaging impossible to ignore
Hi, I’m Michele, an expert on Personal Branding for Coaches. I am here to help you create a heart-centered digital presence that your clients will LOVE.
Stand out from the ever-cluttered online space and let your story Shinethrough web and brand design that attracts the right clients.
Magnetic Personal Branding for Coaches
Communicating your truest essence using Authentic Storytelling is the GAME CHANGER for your business. This is what I call “Magnetic Branding”, a process to capture the hearts and minds of everyone who gets in contact with you.
Just imagine your brand being absolutely irresistible to your dream clients. The way you tell your story and the ENERGY behind it will leave them feeling WOAH after meeting you. This is what sets apart a Charismatic storyteller from a boring one.
- Attract clients who are looking for you (and are ready to start right away)
- Tell a story that connects with your audience – and ultimately convert them.
- Save money on your marketing by having an irresistible messaging
My 3-step Branding for Coaches Process
Step 01: Everything starts with clarity
Have you ever struggled with knowing what you’re supposed to do but find it difficult how to start with it? Most of the time we resort to keeping ourselves busy to ease the guilt which results in a misalignment with our purpose. Well, a branding expert can keep you on track and give you clarity of direction to save you time and effort.
Step 02: Aligning your message with your purpose
Without a clear message, you’ll end up having a confused audience. People need to understand your purpose and your brand FAST. If you can’t communicate CLEARLY how you can solve their problem, they will move on to someone who can. Clear communication is key for coaches to make a massive impact in the world.
Step 03: Create a magnetic personal brand
When you have a solid personal brand, you can create a digital presence that is both authentic and of value to your audience. Spoiler alert, you are NOT for everyone, so no need to try and please everybody.
How can I help you?
Our Magnetic Branding Framework will turn your average messaging into an irresistible story your audience simply can’t ignore. We will create for you an authentic digital presence you will be proud of (and your audience can’t have enough).
First impressions matter and your Personal Brand may be the first thing everyone sees of you. Make it count, Make it MAGNETIC!
Magnetic Branding
This is a perfect choice if you want to fully leverage our experience in the industry and want to scale the business. While making it less reliant on you.
- Phase #1 become crystal-clear on what you offer and who are your ideal clients
- Phase #2 Create a powerful message that resonates with your clients
- Phase #3 Create a digital presence that replicates the magic of your 1-1 interactions.
Brand Photoshoot
Your photo is often someone’s first impression of you. Your headshots should powerfully and authentically represent you and your brand.
- Embody your most powerful self
- Make a strong first impression
- Capture your true essence.
- Creative Direction and support all the way
“Your brand is the single most important investment you can make in your business.”
— Steve Forbes
WhyPartner with Inner Light?
In today’s online world, your personal brand is your most powerful tool. It is more than just a great-looking website or a wonderful color-scheme. It is how you communicate your authentic story.
Partnering with a personal branding expert like Inner Light, you will gain clarity on your strengths and values to translate them into a powerful brand story.
The word to our Clients
“Inner Light transformed my vision into something magical.
I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”
Katrin Krakovich
Founder of Being Interior Design Magazine
“InnerLight.digital created my online presence by directly translating the real-life magic that happens when I meet with clients in person”
David Lahav
Founder at David Lahav Vedic Meditation
“There was so much respect, such a container of truth”
Allyson Baker
Co-founder at HUH Institute
Still not sure what a Magnetic Personal Brand can do for you?
What is a personal branding strategy for coaches?
Personal branding for coaches involves establishing a brand’s unique strengths, values and expertise and effectively communicating it to a target market through proper messaging which would include language, tone, theme and aesthetic.
How do I market myself as a coach?
It is important to define well what you have to offer to people and communicate that through authentic storytelling that also presents your values as a brand. Through strong messaging and a magnetic online presence you will be able to attract opportunities, build credibility and differentiate yourself from your competitors.
How do you brand a life coach?
When doing life coach branding you should be able to define what sets you apart from others including both your values and what you offer. You communicate that through strong visuals and content through magnetic digital presence.
Do coaches need a website?
In today’s super competitive coaching space, not having a website (or maybe even worse, having an undifferentiated Squarespace template website) sends a STRONG message to your potential clients. The message is that you are not fully committed/professional in what you do.
And with so many wannabe coaches, having a platform to tell your unique story and showcase your expertise is what will set you apart.
