We build you a Personal Brand for bigger stages
Create a digital presence as real as you are. Start attracting stages, podcast invites, and clients without performing or hustling.
You know you’re meant for more.
So what’s holding you back?
You’ve built something real. You lead with integrity. You deliver results. But you’re stuck at the same level while others with less experience get the recognition and opportunities.
This isn’t about your skills. It’s about your Brand.
Here’s what’s actually happening:
- Less experienced people are landing speaking gigs and podcast invites. Not because they’re better, their brand just communicates authority more clearly
- Scaling means more hours, not more freedom. What got you here will not take you to the next level without burning out
- Pricing feels like justification, not enrollment. Often clients compare you to cheaper options instead of seeing your unique value
- You’ve lost the spark you started with. You’re forcing everything through willpower instead of feeling aligned
Sound familiar?
You don’t need to work harder or change what you do. You need a Brand that actually reflects the authority you’ve already earned.
A Magnetic personal brand is NOT for everyone
Probably NOT for you if
You want templates to copy-paste. We don’t do cookie-cutter branding here.
You’re looking for quick fixes without doing the deeper positioning work.
You’re not willing to embody the change. Best brand fails without inner work.
You want to DIY or have your cousin design it to save money on this.
You just need a logo and colors. That’s graphic design, not brand strategy here.
Choose your path to a Magnetic Brand
Magnetic Foundation
Done-for-you
30 days
Perfect if you’re ready to stop blending in and start attracting premium clients who are fully aligned.
What’s included:
- Get crystal clear on your unique positioning and ideal client
- A magnetic message that stops scrolling and starts conversations
- A visual brand identity that communicates authority instantly
€ 3,600
Authority Builder
Done-with-you
60 days
Perfect to position yourself as the go-to expert and attract speaking opportunities while scaling to 6-figures.
What’s included:
- Everything in Magnetic Foundation
- Design you an irresistible offer that premium clients actually want
- A premium website that immediately position you as an authority and convert visitors into paying clients.
€ 7,800
Magnetic Acquisition System
Done-for-you
90 days
Perfect if you are serious to scale your business past the 6-figures.
What’s included:
- Everything in Authority Builder
- Launch with a complete marketing system that fill your calendar.
- Funnel creation, Lead Magnet design, email, sequence, ads campaign.
€14,400
What professional Personal Branding actually does
Most people think branding is logos and colors. It’s not. Professional personal branding is the difference between being an invisible expert and a magnetic authority. Here’s what actually changes:
01
Positions you as authority
Premium clients and event organizers choose you before conversations start. Your brand does the selling for you.
04
Command higher prices
Price resistance disappears when your value is clear. Clients invest in transformation, not shop for deals anymore.
02
Filters clients naturally
A Brand that stands for something repels non-aligned clients and magnetizes the right ones. No more wasted discovery calls.
05
Unexpected opportunities
Speaking stages, podcasts, and partnerships come to you. Doors open because your presence communicates real authority.
03
Scaling without burnout
When you know where you’re going, the next step becomes obvious. You scale without burnout or destroying what you built.
06
Build authority status
Become the obvious expert people recommend and reference, so opportunities come to you instead of you chasing them down.
01
Positions you as authority
Premium clients and event organizers choose you before conversations start. Your brand does the selling for you.
02
Filters clients naturally
A Brand that stands for something repels non-aligned clients and magnetizes the right ones. No more wasted discovery calls.
03
Scaling without burnout
When you know where you’re going, the next step becomes obvious. You scale without burnout or destroying what you built.
04
Command higher prices
Price resistance disappears when your value is clear. Clients invest in transformation, not shop for deals anymore.
05
Unexpected opportunities
Speaking stages, podcasts, and partnerships come to you. Doors open because your presence communicates real authority.
06
Build authority status
Become the obvious expert people recommend and reference, so opportunities come to you instead of you chasing them down.
Why partner with
Inner Light?
Every day your brand doesn’t reflect your authority, you’re losing ground. Here’s what that actually looks like:
- Opportunities go to others with clearer brands. Stages and clients choose people who look like authorities.
- You stay stuck at the same income ceiling. You can’t charge premium without premium positioning in place.
- Scaling means burning out, not growing. More revenue requires more hours. Your model wasn’t built for this.
- Your best years pass while you wait. Others are claiming the space that was meant for you right now.
Words to the people behind the Brands
“Michele is a total rockstar! He made the whole branding thing feel effortless. From the photoshoot to the live website, he nailed it all!
His approach is so genuine and full of heart. Big thumbs up!”
Emily McCarthy
Founder of Meditate with Emily
“I avoided rebranding for two years because I thought it would consume all my time and energy.
Michele made it effortless. Minimal involvement from me, maximum results. The brand looks amazing, and I barely had to lift a finger. Should’ve called him years ago.”
Rob Zampino
Founder of RZ Coaching
“Michele’s branding transformed our franchise growth.
The new website converted so much better that we’re now attracting twice as many qualified franchisees. People see the brand and immediately want in. Best investment we made this year.”
Neel Parekh
Founder of MaidThis Franchise
“If you’re an entrepreneur who wants to express your mission with clarity, confidence, and high energy, I can wholeheartedly recommend working with Michele.
I absolutely loved every single session we had together. His energy, presence, and the genuine time and attention he gave me made the whole experience feel inspiring and uplifting”.
Nathalie Van Den Berg
Trauma and Mindset Coach
“Inner Light transformed my vision into something magical.
I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”
Katrin Krakovich
Founder of Being Design Magazine
“Michele’s branding gave me something I didn’t expect, confidence. When I introduce myself to new clients now, they already see me as the authority.
No more explaining, no more convincing. They’re ready to work with me from the first conversation.”
David Lahav
Entrepreneur and Meditation teacher
My 3-step Magnetic Branding process
Step 01
Reconnect with your unique vision
You’ve lost the spark. The message you’re known for doesn’t excite you anymore because you’ve outgrown it.
There’s a gap between who you are and how you’re showing up. That misalignment drains your energy every day. Most founders can’t articulate what actually makes them different now. They default to the same language everyone uses or repeat a message that no longer fits.
We dig into your story, your vision, and the patterns in your best work to uncover the positioning that reflects who you’ve become. What emerges is clarity on your unique approach and the exact direction forward.
This clarity makes every decision obvious. You know what to say yes to, what to cut, and how to position yourself so the right opportunities flow naturally.
- Know the ONE thing that makes you different and how to communicate it clearly in any situation.
- Get crystal clear on your long-term vision so every decision you make moves you toward it, not away.
- Understand exactly WHO your ideal clients are and HOW to serve them at the highest level. No more guesswork.
- Stop feeling overwhelmed by a million tasks. Focus only on what generates real impact and revenue.
Step 02
Align your message with your authority
Premium clients and event organizers choose people who communicate authority in seconds. Not the most talented. The clearest.
This is where we position you as the authority in your space. We craft messaging that sparks curiosity, stops scrolling, and turns casual conversations into real opportunities. You become memorable and charismatic because your words finally match the transformation you create.
We also address what’s blocking you. Limiting beliefs about money, visibility, or worthiness sabotage even the best brand strategy. You can have perfect positioning, but if you don’t believe you belong at that level, you’ll unconsciously shrink.
When your message positions you as the authority and you embody that truth, everything shifts. Conversations convert. Content resonates. Opportunities come naturally.
- A confusing message is costing you money and opportunities RIGHT NOW. Fix it and conversions change immediately.
- Turn any brief interaction into opportunity because your message is clear, memorable, and compelling every time.
- Stop hesitating when people ask “So, what do you do?” Speak with confidence because you know your value clearly.
- Use language that resonates deeply with ideal clients. Make them feel understood in person and online, always.
Step 03
Create a Magnetic personal brand
Your brand should work as hard as your best sales call. Better brands convert 3x higher than generic ones because people make decisions in seconds.
Right now, people land on your website or social profiles and can’t tell if you’re the authority or just starting out. Nothing stops them. Nothing communicates your real value. They scroll past and choose someone with clearer presence.
This is where we build the digital brand that actually converts. Your story, your visual identity, your website, your content strategy. Everything aligned to turn visitors into premium clients and position you for speaking opportunities naturally.
A strong presence means higher conversion rates on discovery calls, more inbound leads, and marketing that works while you sleep. Not templates. Not what worked for someone else. A presence so aligned that event organizers reach out, premium clients book calls ready to invest, and opportunities flow without constant hustle.
When your digital presence matches your authority, everything becomes effortless. The right people find you and choose you.
- Stand out by becoming the most powerful and unapologetic version of yourself online and offline.
- Create consistent branding and messaging everywhere: social profiles, website, newsletter, or in person events.
- Turn every small interaction into opportunity. Control WHAT people hear about you, wherever they discover you first.
- Stop chasing and start attracting. Your brand does the heavy lifting while you focus on your work.
Some more Love from our Brands
Still not sure what a Magnetic Personal Brand can do for you?
I need clients NOW, not months from now after branding
We get it. But here’s what actually happens without a clear brand: you attract the wrong clients, waste time on discovery calls that don’t convert, and compete on price because nothing differentiates you. Our process takes 90 days, but clients start seeing results within weeks – clearer positioning leads to better conversations immediately. Plus, our guarantee means we work until you get results. The real question: how many more months will you spend spinning your wheels with inconsistent income?
Branding is only for established coaches making 6-figures
I don’t have time – it will take months and drain my energy
This is exactly why we handle everything. You show up for strategy sessions where we extract what makes you unique. We do the rest – messaging, design, website build, content strategy. Most coaches are surprised how effortless the process is with minimal involvement from them. The result looks amazing and you barely had to lift a finger. The real time drain? Spending years trying to attract premium clients without a brand that positions you properly.
It’s too expensive – I can’t afford $5k-10k+ for branding
I haven’t validated my niche yet – what if I build the wrong brand?
This is exactly why our first phase is clarity and positioning. We help you nail down who you serve and what makes you different BEFORE we design anything. Most coaches think they need clients first to figure this out but they’re backwards. Clear positioning attracts the right clients faster. And if your focus evolves? We build brands that support growth, not restrict it. The coaches who wait to “figure it out” waste years attracting wrong-fit clients because their message is confused.
What if I look too fancy/expensive and scare people away?
Premium branding doesn’t scare away clients it filters them. The people who think you’re “too expensive” based on professional brand presence weren’t your clients anyway. They’re shopping on price, not transformation. Personal brand photography for coaches and polished presence attract clients who value expertise and are ready to invest. Would you rather attract 100 tire-kickers or 10 premium clients ready to pay what you’re worth? Your brand should repel the wrong people as much as it attracts the right ones.
I can just use LinkedIn/Instagram for now
Sure, you CAN. But here’s what happens: someone finds your content, likes it, clicks your profile to learn more… and there’s nothing compelling them to book a call. No clear offer, no credibility markers, no professional presence. They move on to a coach with a real website for coaches. Social media gets attention. Your website and brand convert that attention into paying clients. Without both, you’re leaving money on the table every single day.
I should get clients first, THEN invest in branding
This sounds logical but it’s backwards. Here’s why: without clear branding for coaches, you attract whoever will say yes, often the wrong clients at low prices. Then you’re stuck trying to rebrand while managing a business built on shaky foundation. The coaches who invest in positioning FIRST attract better clients from day one, charge premium rates immediately, and build sustainable businesses. You don’t earn the right to professional branding, you use it to build the business you actually want.
Templates are good enough – why spend on custom?
Templates make you look like every other coach using the same template. When premium clients are deciding between you and someone else, they’re looking at your entire presence. Professional messaging for coaches, custom brand identity, and strategic website design signal you’re established and expert not someone who just started last month. Templates work if you want to blend in. Custom branding works if you want to stand out, command premium rates, and be seen as the authority. Which business do you actually want to build?