Your brand archetype is

The Creator

Let’s talk about the Creator brand archetype. These are the folks who have a powerful vision and a deep desire to create something that will stand the test of time. They are true innovators and boundary-pushers who are always the first to bring new concepts to the table. They don’t believe in following the herd – they want to blaze their own trail and leave their mark on the world. And they don’t stop there – they also inspire others to think creatively and express themselves through the amazing products and experiences they create. That’s the power of the Creator brand archetype, always pushing the limits and leaving a lasting impact on the world.


Create a tangible expression of a vision and idea

Brand voice

Uniquely descriptive, visually metaphorical.

Innate Advantage

Unleash creativity and imagination.

What clients feel

Inspired to learn from her and achieve similar feats


Master the artistry with precision and finesse


Stagnation kills, Duplication fades, Familiarity bores.

The Creator Archetype overview

The Creator brand archetype is a total boss, man. They’re all about being authentic and breaking the mold, bringing their unique vision to life. These guys are hungry for new ideas and love getting their hands dirty to make things happen. Crafting something special and meaningful is their jam, and they get a real kick out of the process as well as the outcome. No wonder so many marketing, design, and tech brands are all over this archetype like white on rice!

levels of the creator archetype

Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.

Level 1

At the lowest level, the Creator is just creative – they haven’t yet reached the true realm of innovation, as their creativity often mimics others.

Level 2

With the ability to overcome constraints and manifest their own concepts, a Creator transcends into authenticity. Instead of imitating others, they generate original ideas and bring them to life with action.

Level 3

At the highest level, Creators transcend mere creativity and achieve true innovativeness and expression. This is where they craft something that will stand the test of time and impact society in profound ways.

The Creator Archetype in action

Let’s talk about the Creator archetype, which is an easy fit for most marketing, technology, or design brands. These are the brands that seek to create something new, from scratch or from something outdated. Now, when it comes to marketing for a Creator brand, it’s all about aesthetics. The visuals are pieces of art in themselves, meant to evoke feelings of awe and artistic appreciation. And let’s not forget the internal culture of a Creator brand, which places a high value on creativity and innovation. The organizational structure, whether it’s structured or relaxed, always fosters creativity and innovation. Collaboration amongst Creators often comes in the form of teamwork and brainstorming sessions, promoting both autonomy and individual freedom to create. So, if you’re looking to promote true innovativeness and expression, the Creator is your go-to archetype.

Example of brands that uses the Creator Archetype

Leverage your Archetype,
grow your biz

Want to attract more of the right peeps? Dive deeper into brand archetypes and learn how to work ’em like a pro.

When your brand become MAGNETIC

Attract and source clients that choose to work with JUST you.

Uncover your true gifts (which are different from your offering)

Gain clarity on your long-term vision and zone of genius

Master your story and your message

Create an authentic brand that magnetically attracts your ideal client

Clients start reaching out to YOU, no more chasing

Make your Brand


Hey there, it’s Michele. Nice to meet ya! And get ready, ’cause I’m gonna shake up the way the world sees your brand…forever.

I created to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.

How i can help

Build a brand that’s so irresistible, it’ll pull your
dream clients towards you like magnets.


Gain Clarity

Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.


Create an attractive Messaging

Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.


Build and Irresistible Brand

Translate the magic that happens in your 1-1 interactions into a powerful digital presence.

Let our clients do the talking, ‘
cause their success speaks for itself.

“Inner Light transformed my vision into something magical.

I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”

Katrin Krakovich

Founder of Being Interior Design Magazine

“ created my online presence by directly translating the real-life magic that happens when I meet with clients in person”

David Lahav

Founder at David Lahav Vedic Meditation

“There was so much respect, such a container of truth”

Allyson Baker

Co-founder at HUH Institute

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Creator Archetype

Make your Brand