Your brand archetype is

The Explorer

These guys are all about freedom and independence. They don’t want to be boxed in by the usual boundaries. Rebels? Nah, they’re more about exploration and pushing past limitations. These folks despise conformity and love diving into uncharted waters, where they can discover new challenges and set their sights on fresh goals. They’re the ultimate adventurers, fearless and bold, always striving to uncover the next great discovery.


To experience a thrilling and satisfying existence

Brand voice

Original, Detailed, Imaginative, Emblematic

Innate Advantage

Self-direction, Discovery, Adventurous, Authenticity

What clients feel

Adventurous and cultured while living life with no limits
makes you feel amazed and alive


To explore and discover


Being trapped and conforming are the ultimate buzzkills

The Explorer Archetype overview

We’re talking about the Explorer brand archetype here, and let me tell you, these guys are all about living life to the fullest! They want to answer the big questions, you know, the ones that keep you up at night, like “What’s my purpose in life?” or “Why am I here?” And let me tell you, they don’t settle for the status quo. These folks value independence, freedom, and curiosity. They’re pioneers, adventurers, and rugged types, always seeking out new experiences and carving their own path. They may not be ones to play nice with authority, but they prefer to go their own way and blaze a new trail. And hey, it’s not just about them, they’re all about helping others feel free too. Self-discovery, freedom, and living life on your own terms – that’s the Explorer archetype for you!

levels of the explorer archetype

Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.

Level 1

Values authenticity, seeking to discover oneself through inward exploration & traveling the world, immersing in nature.

Level 2

Values discovering one’s unique identity by turning inward and exploring oneself. It’s all about seeking authenticity and fulfillment.

Level 3

The ultimate level is to reach their own “Promised Land” by embarking on an exploratory journey to discover their true identity and express their individuality freely.

The Explorer Archetype in action

When you hit that play button on the GOpro ad, you’re in for a ride. The soundtrack alone screams discovery and freedom, and that’s what this brand is all about. They embody the adventurous spirit of nature and the great outdoors, and their products are essential for anyone looking to conquer the most extreme environments. GOpro wants to inspire the inner explorer in you, to go out and discover your true self, all while capturing every moment with their cutting-edge products. So what are you waiting for? Adventure awaits!

Example of brands that uses the Explorer Archetype

Leverage your Archetype,
grow your biz

Want to attract more of the right peeps? Dive deeper into brand archetypes and learn how to work ’em like a pro.

When your brand become MAGNETIC

Attract and source clients that choose to work with JUST you.

Uncover your true gifts (which are different from your offering)

Gain clarity on your long-term vision and zone of genius

Master your story and your message

Create an authentic brand that magnetically attracts your ideal client

Clients start reaching out to YOU, no more chasing

Make your Brand


Hey there, it’s Michele. Nice to meet ya! And get ready, ’cause I’m gonna shake up the way the world sees your brand…forever.

I created to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.

How i can help

Build a brand that’s so irresistible, it’ll pull your
dream clients towards you like magnets.


Gain Clarity

Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.


Create an attractive Messaging

Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.


Build and Irresistible Brand

Translate the magic that happens in your 1-1 interactions into a powerful digital presence.

Let our clients do the talking, ‘
cause their success speaks for itself.

“Inner Light transformed my vision into something magical.

I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”

Katrin Krakovich

Founder of Being Interior Design Magazine

“ created my online presence by directly translating the real-life magic that happens when I meet with clients in person”

David Lahav

Founder at David Lahav Vedic Meditation

“There was so much respect, such a container of truth”

Allyson Baker

Co-founder at HUH Institute

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Make your Brand