Your brand archetype is
The Jester
The Jester archetype. A lot of folks think of this archetype as a mere comedian, but there’s a whole lot more to it than that. You see, the Jester brings a unique perspective to the table – they see things differently than everyone else. Sure, they’ve got a great sense of humor, but what really sets them apart is their innovative ideas and ability to reframe concepts. They’re not afraid to shake things up and bend the rules if it means proving their point. And when things get too stuffy, the Jester is there to lighten the mood and help us live in the moment. Confidence? Check. Unconventional thinking? Check. The Jester’s got it all.
Promise
To Entertain, Amusement
Brand voice
Energetic, Expressive, Humble, Deliver one-liners
Innate Advantage
Happiness, Laughter, Fun, Contentment
What clients feel
“Life is a gift”, Lively, Carefree, Dynamic, Enthralled, Gratified
Strategy
Lighten up & live in the moment, don’t be too serious.
Fear
Being a snooze fest will kill your brand faster than anything else.
The Jester Archetype overview
The jester archetype. While commonly found in entertainment, this persona can also thrive in unexpected industries like candy, restaurants, and insurance. The most skilled jesters can make even the dullest products exciting and relatable. They excel at bringing humor to serious topics and making consumers feel at ease.
levels of the jester archetype
Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.
Level 1
The jester archetype lives for pure joy and entertainment, embracing humor to bring happiness to others.
Level 2
Slightly more evolved, the jester archetype embodies a fusion of intelligence and fun, showcasing cleverness as a key trait.
Level 3
The jester is supremely confident in the idea that life is meant for having a good time and that every moment should be lived to its fullest.
The Jester Archetype in action
Jester organizations are all about creativity and rule-breaking, no traditional corporate stuff here. These guys are the kings of marketing, with campaigns that are anything but ordinary – think outrageous, silly, and relatable. They use colors and images that stand out like a sore thumb, and they’re not afraid to be different. It’s all about having fun and standing out from the crowd.
Example of brands that uses the Jester Archetype
Leverage your Archetype,
grow your biz
Want to attract more of the right peeps? Dive deeper into brand archetypes and learn how to work ’em like a pro.
When your brand become MAGNETIC
Attract and source clients that choose to work with JUST you.
Uncover your true gifts (which are different from your offering)
Gain clarity on your long-term vision and zone of genius
Master your story and your message
Create an authentic brand that magnetically attracts your ideal client
Clients start reaching out to YOU, no more chasing
Make your Brand
Irresistible
Hey there, it’s Michele. Nice to meet ya! And get ready, ’cause I’m gonna shake up the way the world sees your brand…forever.
I created InnerLight.digital to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.
How i can help
Build a brand that’s so irresistible, it’ll pull your
dream clients towards you like magnets.
01
Gain Clarity
Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.
02
Create an attractive Messaging
Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.
03
Build and Irresistible Brand
Translate the magic that happens in your 1-1 interactions into a powerful digital presence.
Let our clients do the talking, ‘
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Make your Brand
Irresistible