Your brand archetype is

The Jester

The Jester archetype. A lot of folks think of this archetype as a mere comedian, but there’s a whole lot more to it than that. You see, the Jester brings a unique perspective to the table – they see things differently than everyone else. Sure, they’ve got a great sense of humor, but what really sets them apart is their innovative ideas and ability to reframe concepts. They’re not afraid to shake things up and bend the rules if it means proving their point. And when things get too stuffy, the Jester is there to lighten the mood and help us live in the moment. Confidence? Check. Unconventional thinking? Check. The Jester’s got it all.


To Entertain, Amusement

Brand voice

Energetic, Expressive, Humble, Deliver one-liners

Innate Advantage

Happiness, Laughter, Fun, Contentment

What clients feel

“Life is a gift”, Lively, Carefree, Dynamic, Enthralled, Gratified


Lighten up & live in the moment, don’t be too serious.


Being a snooze fest will kill your brand faster than anything else.

The Jester Archetype overview

The jester archetype. While commonly found in entertainment, this persona can also thrive in unexpected industries like candy, restaurants, and insurance. The most skilled jesters can make even the dullest products exciting and relatable. They excel at bringing humor to serious topics and making consumers feel at ease.

levels of the jester archetype

Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.

Level 1

The jester archetype lives for pure joy and entertainment, embracing humor to bring happiness to others.

Level 2

Slightly more evolved, the jester archetype embodies a fusion of intelligence and fun, showcasing cleverness as a key trait.

Level 3

The jester is supremely confident in the idea that life is meant for having a good time and that every moment should be lived to its fullest.

The Jester Archetype in action

Jester organizations are all about creativity and rule-breaking, no traditional corporate stuff here. These guys are the kings of marketing, with campaigns that are anything but ordinary – think outrageous, silly, and relatable. They use colors and images that stand out like a sore thumb, and they’re not afraid to be different. It’s all about having fun and standing out from the crowd.

Example of brands that uses the Jester Archetype

Leverage your Archetype,
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Want to attract more of the right peeps? Dive deeper into brand archetypes and learn how to work ’em like a pro.

When your brand become MAGNETIC

Attract and source clients that choose to work with JUST you.

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Create an authentic brand that magnetically attracts your ideal client

Clients start reaching out to YOU, no more chasing

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Hey there, it’s Michele. Nice to meet ya! And get ready, ’cause I’m gonna shake up the way the world sees your brand…forever.

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Build a brand that’s so irresistible, it’ll pull your
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Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.


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Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.


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Translate the magic that happens in your 1-1 interactions into a powerful digital presence.

Let our clients do the talking, ‘
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Co-founder at HUH Institute

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