Your brand archetype is

The Lover

 Let’s talk about the Lover brand archetype. They’re all about creating relationships and stirring up emotions. You can’t go through life alone, so Lover brands want to make you feel special and connected. They’re all about celebrating the joys of being human and creating intimate and blissful experiences for their customers. Love makes the world go ‘round.


Connection and affinity for relationships with people

Brand voice

Meaningful, Devoted, Loving

Innate Advantage

Dedication, Enthusiasm, Passion

What clients feel

Values aesthetics and is drawn to premium brands that make them attractive.


Becoming more physically/emotionally attractive


Isolation or rejection

The Lover Archetype overview

The Lover brand archetype is all about creating deep relationships and evoking strong emotions. Lovers are all about making others feel special and meeting their needs, celebrating the joy of being human, and bringing intimacy and bliss to their consumers. And let me tell you, it’s not just about romance. The Lover archetype covers all kinds of love, from parental and friendship to familial and spiritual connections.

levels of the lover archetype

Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.

Level 1

The Lover archetype’s focus on intimacy can sometimes be shallow, leading to more casual relationships. While connections are formed, they lack true intimacy and depth.

Level 2

The essence of the Lover archetype is to establish commitment and form deeper attachments with those and what we love. These types of relationships are where we find true fulfillment.

Level 3

The highest expression of the Lover archetype is the spiritual love that brings us the most intense connection, wholeness, and fulfillment extended toward everyone.

The Lover Archetype in action

The Lover archetype values aesthetics and appearance, drawn to premium brands that enhance their perception by others. Brands express their identity with passionate, adjective-rich language and visuals, creating a strong emotional connection. The aim is to make customers feel attractive and accepted, focusing on sensual pleasures and indulgences.

Example of brands that uses the Lover Archetype

Leverage your Archetype,
grow your biz

Want to attract more of the right peeps? Dive deeper into brand archetypes and learn how to work ’em like a pro.

When your brand become MAGNETIC

Attract and source clients that choose to work with JUST you.

Uncover your true gifts (which are different from your offering)

Gain clarity on your long-term vision and zone of genius

Master your story and your message

Create an authentic brand that magnetically attracts your ideal client

Clients start reaching out to YOU, no more chasing

Make your Brand


Hey there, it’s Michele. Nice to meet ya! And get ready, ’cause I’m gonna shake up the way the world sees your brand…forever.

I created to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.

How i can help

Build a brand that’s so irresistible, it’ll pull your
dream clients towards you like magnets.


Gain Clarity

Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.


Create an attractive Messaging

Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.


Build and Irresistible Brand

Translate the magic that happens in your 1-1 interactions into a powerful digital presence.

Let our clients do the talking, ‘
cause their success speaks for itself.

“Inner Light transformed my vision into something magical.

I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”

Katrin Krakovich

Founder of Being Interior Design Magazine

“ created my online presence by directly translating the real-life magic that happens when I meet with clients in person”

David Lahav

Founder at David Lahav Vedic Meditation

“There was so much respect, such a container of truth”

Allyson Baker

Co-founder at HUH Institute

Lover Archetype
Lover Archetype
Lover Archetype
Lover Archetype
Lover Archetype
Lover Archetype
Lover Archetype
Lover Archetype
Lover Archetype
Lover Archetype
Lover Archetype
Lover Archetype

Make your Brand