Your brand archetype is
The Lover
Let’s talk about the Lover brand archetype. They’re all about creating relationships and stirring up emotions. You can’t go through life alone, so Lover brands want to make you feel special and connected. They’re all about celebrating the joys of being human and creating intimate and blissful experiences for their customers. Love makes the world go ‘round.
Promise
Connection and affinity for relationships with people
Brand voice
Meaningful, Devoted, Loving
Innate Advantage
Dedication, Enthusiasm, Passion
What clients feel
Values aesthetics and is drawn to premium brands that make them attractive.
Strategy
Becoming more physically/emotionally attractive
Fear
Isolation or rejection
The Lover Archetype overview
The Lover brand archetype is all about creating deep relationships and evoking strong emotions. Lovers are all about making others feel special and meeting their needs, celebrating the joy of being human, and bringing intimacy and bliss to their consumers. And let me tell you, it’s not just about romance. The Lover archetype covers all kinds of love, from parental and friendship to familial and spiritual connections.
levels of the lover archetype
Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.
Level 1
The Lover archetype’s focus on intimacy can sometimes be shallow, leading to more casual relationships. While connections are formed, they lack true intimacy and depth.
Level 2
The essence of the Lover archetype is to establish commitment and form deeper attachments with those and what we love. These types of relationships are where we find true fulfillment.
Level 3
The highest expression of the Lover archetype is the spiritual love that brings us the most intense connection, wholeness, and fulfillment extended toward everyone.
The Lover Archetype in action
The Lover archetype values aesthetics and appearance, drawn to premium brands that enhance their perception by others. Brands express their identity with passionate, adjective-rich language and visuals, creating a strong emotional connection. The aim is to make customers feel attractive and accepted, focusing on sensual pleasures and indulgences.
Example of brands that uses the Lover Archetype
Leverage your Archetype,
grow your biz
Want to attract more of the right peeps? Dive deeper into brand archetypes and learn how to work ’em like a pro.
When your brand become MAGNETIC
Attract and source clients that choose to work with JUST you.
Uncover your true gifts (which are different from your offering)
Gain clarity on your long-term vision and zone of genius
Master your story and your message
Create an authentic brand that magnetically attracts your ideal client
Clients start reaching out to YOU, no more chasing
Make your Brand
Irresistible
Hey there, it’s Michele. Nice to meet ya! And get ready, ’cause I’m gonna shake up the way the world sees your brand…forever.
I created InnerLight.digital to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.
How i can help
Build a brand that’s so irresistible, it’ll pull your
dream clients towards you like magnets.
01
Gain Clarity
Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.
02
Create an attractive Messaging
Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.
03
Build and Irresistible Brand
Translate the magic that happens in your 1-1 interactions into a powerful digital presence.
Let our clients do the talking, ‘
cause their success speaks for itself.
“Inner Light transformed my vision into something magical.
I had the feeling Michele could see right through me. He is not just a Branding Expert, he is an artist.”
Katrin Krakovich
Founder of Being Interior Design Magazine
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Founder at David Lahav Vedic Meditation
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Co-founder at HUH Institute
Make your Brand
Irresistible