Your brand archetype is
The Ruler
The Ruler archetype is all about power and control. They love rules and order, especially when they get to set them and everyone else follows suit. These folks exude confidence and pride in their expertise, and they’re born leaders. But don’t let their tough exterior fool you – they’re also reliable and steady. They see themselves as the big kahunas and won’t hesitate to defend their position, fearing any potential threat to their power.
Promise
Power rules: those who have it, make the world turn.
Brand voice
Eloquent, Sophisticated
Innate Advantage
Responsibility, Leadership, Power, Status
What clients feel
Ruler Archetype clients won’t tolerate patronizing ads. They seek power and authority. Best of the best.
Strategy
To manifest supremacy
Fear
Unrest and downfall
The Ruler Archetype overview
The Ruler archetype is all about gaining and maintaining control to prevent chaos. These sticklers for rules crave security and order, providing leadership and modeling the way for others to follow. At their worst, Rulers are power-hungry and ruthless, but at their best, they seek to provide for those in need.
levels of the ruler archetype
Archetypes come in levels. The higher the level, the more advanced the brand. The lower the level, the more basic it is. Simple as that.
Level 1
Taking personal responsibility for one’s life.
Level 2
Leading a family or group.
Level 3
Becoming a political or community leader.
The Ruler Archetype in action
In industries like security, finance, tech, and government, the Ruler archetype is prominent. Luxury products also draw on people’s need to feel important and safe. Brands use classical and noble imagery. Ruler brands are structured, hierarchical, and maintain orderly offices. They grow slowly by acquiring smaller competitors due to slow decision-making processes.
Example of brands that uses the Ruler Archetype
Leverage your Archetype,
grow your biz
Want to attract more of the right peeps? Dive deeper into brand archetypes and learn how to work ’em like a pro.
When your brand become MAGNETIC
Attract and source clients that choose to work with JUST you.
Uncover your true gifts (which are different from your offering)
Gain clarity on your long-term vision and zone of genius
Master your story and your message
Create an authentic brand that magnetically attracts your ideal client
Clients start reaching out to YOU, no more chasing
Make your Brand
Irresistible
Hey there, it’s Michele. Nice to meet ya! And get ready, ’cause I’m gonna shake up the way the world sees your brand…forever.
I created InnerLight.digital to support ambitious, purpose-driven leaders and turn their unique journeys into irresistible brands.
How i can help
Build a brand that’s so irresistible, it’ll pull your
dream clients towards you like magnets.
01
Gain Clarity
Get crystal clear on who your ideal clients are, how they see you, and how you can serve ’em like nobody else.
02
Create an attractive Messaging
Craft a message so irresistible, your dream clients won’t be able to ignore it. A message that hits ’em right where it counts – in their core desires. That’s how you make ’em come running to you.
03
Build and Irresistible Brand
Translate the magic that happens in your 1-1 interactions into a powerful digital presence.
Let our clients do the talking, ‘
cause their success speaks for itself.
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Make your Brand
Irresistible