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Why Inner Light exists

The short answer? I was tired of seeing founders with incredible vision and expertise struggle to get the recognition they deserve.

My mission is to help you reconnect with what makes you unique, get clear on your vision, and work on your identity so you become the person who can actually give life to that vision. Oh, and we build you an amazing brand and website in the process.

Because when your brand reflects who you truly are, the right opportunities flow naturally.

The InnerLight team and I are here to help purpose-driven leaders stop playing small and start attracting the premium clients, speaking stages, and recognition they’re meant for.

Not through templates or tactics, but through real transformation that aligns your inner power with your outer presence.

How I got here

I never set out to build a branding agency. If I look at my life I always looked for higher degree of freedom. Each time, choosing freedom over security, even when it terrified me.

Freedom with my time by leaving a super well paying corporate job in Switzerland first, then leaving the security of a paycheck to become an entrepreneur.

Freedom with my location by building and managng teams while living a fully nomadic lifestyle for over 10 years.

Freedom with my purpose by selling a succesful digital marketing agency to focus on my mission to help purpouse driven founders and creatives.

What I learned through all of it was that the founders who succeed aren’t the ones who hustle hardest. They’re the ones whose brands actually reflect their authority. I kept watching talented people stay invisible while less experienced founders landed the stages and clients they deserved. The difference wasn’t skill. It was positioning.

Inner Light exists because I’m done watching purpose-driven founders play smaller than they’re capable of. You’ve built something real. You’ve outgrown your current message. You’re ready for bigger impact. We’re here to help you build the brand that finally matches your expertise and attracts what you’re meant for.

This isn’t just business for us. It’s personal. We’ve walked this path. We know what it takes to rebuild, pivot, and choose alignment over everything else. And we’re here to help you do the same.

Meet the founder

10 years living nomadically across Asia, Europe, and South America. Left a high-paying corporate job in Switzerland to join a startup in Thailand, then traded employment safety for entrepreneurship.

Rebuilt from scratch more times than I can count. Sold my digital agency when I realized it no longer aligned with who I’d become.

Now I help purpose-driven founders break free from playing small, reconnect with what makes them unstoppable, and build brands that turn their authority into magnetic attraction. Premium clients. Speaking stages. Real recognition. All of it.

Things I love

Smoothie bowls with a coconut for breakfast
Deep conversations that go somewhere real
Riding my bike to remote places
Volleyball days at the beach
Walk barefoot basically anywhere

Why I do what I do

“Michele is a total rockstar! He made the whole branding thing feel effortless. From the photoshoot to the live website, he nailed it all!

His approach is so genuine and full of heart. Big thumbs up!”

Emily McCarthy

Founder of Meditate with Emily

“I avoided rebranding for two years because I thought it would consume all my time and energy.

Michele made it effortless. Minimal involvement from me, maximum results. The brand looks amazing, and I barely had to lift a finger. Should’ve called him years ago.”

Rob Zampino

Founder of RZ Coaching

“Michele’s branding transformed our franchise growth.

The new website converted so much better that we’re now attracting twice as many qualified franchisees. People see the brand and immediately want in. Best investment we made this year.”

Neel Parekh

Founder of MaidThis Franchise

“If you’re an entrepreneur who wants to express your mission with clarity, confidence, and high energy, I can wholeheartedly recommend working with Michele.

I absolutely loved every single session we had together. His energy, presence, and the genuine time and attention he gave me made the whole experience feel inspiring and uplifting”.